Our client is an innovative start-up manufacturing a next-generation, sustainable alternative to traditional plastics. Operating in a high-growth sector focused on eco-friendly materials and environmental compliance, the business was actively preparing for a pre-funding investment round and needed a quick, cost effective route to building initial relationships and supporting ROI on other marketing spend. Bee Connected Marketing supported with a short term LinkedIn outreach campaign designed to fill diaries and build out the foundations for strong commercial success.
As a start-up launching a ground-breaking product, the primary hurdle was speed to market and a critical lack of internal time. To secure commercial traction ahead of their funding round, the client needed to build meaningful, high-value B2B relationships quickly.
To achieve this, they needed a targeted, multi-layered strategy to capitalise on two major upcoming industry trade shows where they were exhibiting. Rather than relying on generic bulk outreach, the campaign required a highly nuanced, personal approach that reflected the quality of their sustainable solution.
We designed and executed an entirely manual, human-led LinkedIn outreach campaign to maximise engagement before, during, and after the trade shows. By avoiding third-party automation tools, every connection request and message felt personal, accurate, and genuine – eliminating the risk of profile restriction, awkward automated merge errors or misidentified company names, and allowing for genuine outreach that resonated.
Extracted attendee lists from the two key trade shows where the client was exhibiting.
Identified 3–5 key decision-makers per target business (expanding for larger organisations).
Focused specifically on sustainability officers, procurement leaders, and marketing decision-makers responsible for sustainable supply chain choices.
Sent personalised connection requests referencing their planned attendance at the upcoming trade show.
For confirmed attendees: Provided the client’s stand details and extended a direct invitation to meet at the event.
For non-attendees: Initiated conversations around their internal sustainability processes, offering a call either before or after the show and identifying alternative team members attending on their behalf.
Supported direct messaging with a structured LinkedIn content strategy, blending visual media and thought-leadership posts to build trust and educate the target audience on the client’s sustainable plastic alternative.
Segmented post-show follow-ups: the client directly messaged prospects spoken to on the exhibition floor, while our team managed 1-on-1 personalised follow-ups with all remaining engaged contacts.
The campaign delivered outstanding engagement rates and established direct lines of communication with decision-makers across target sectors, laying a solid foundation for the client’s pre-funding milestone.
1,300 Personalised Connection Requests Sent
549 Connections Accepted (42% Acceptance Rate)
500 Direct Messages Delivered
58 Direct Replies Received
40 High-Value Meetings or Information Requests Secured
26,287 Total Content Impressions
6,939 Relevant Decision-Makers Reached
Of the 40 qualified meeting and information requests generated, a high percentage converted directly into qualified sales pipeline opportunities. These prospects are now being actively nurtured through the sales cycle, providing the commercial proof-of-concept required to support the client’s funding objectives.
Why Human-Led Outreach Matters:
Automation tools often miss the mark – parsing edited names incorrectly or addressing businesses in a way no human ever would. By keeping 100% of the activity manual and research-driven, every message felt personal because it truly was personal.
We're ready are you? At Bee Connected Marketing, we're built for businesses that are serious about growth. We'll connect you with the right decision-makers, fill your pipeline with qualified opportunities, and keep your sales team busy doing what they do best, closing deals.
Don't let your competitors reach key decision-makers first. Every day without a strategic outbound marketing approach is a day of missed opportunities. Let's change that.
