Signed in as:
filler@godaddy.com
Over the years, we've worked with a great number of clients in many industries. We aim to provide you with an insight as to how we can help grow your business with us. We support our clients with expert B2B Lead Generation Services, Appointment Setting B2B Projects, Full Scale Coordinated Marketing Campaigns, Simple Cold Calling, B2B Marketing LinkedIn, and more!
The Bee Connected Marketing team partnered with an experienced IT support and Telecoms provider, based in Cambridge. The client enjoyed excellent client retention and was keen to build new relationships with local companies.
Objectives
Our primary goals were to:
Approach
The approach was broken down into three key areas:
Results
Conclusion
In a saturated market like IT and Telecoms, it’s essential to complete outbound outreach, and it must be done in a consultative manner to generate the right quality of appointment – nobody wants to waste their time! We’re able to build a genuine foundation for a new relationship by understanding the full scope of solutions available, exploring those with prospects, and converting them to appointment at the right stage to maximise conversion.
The Bee Connected Marketing team partnered with a plastic injection moulding company to deliver new quoting opportunities and establish relationships with larger customers in the desired industries.
Objectives:
Our primary goals were to:
Approach:
Operating within a strict budget, we utilized two highly effective channels for this target audience—email and telephone—allowing for targeted marketing.
Email Campaigns:
We tailored our email communications to different business sizes:
Telephone Outreach:
Targeting shopfitters, OEMs, and similar businesses, telephone outreach proved essential in establishing one-on-one connections with key contacts. This approach allowed us to engage directly and build stronger relationships.
Results:
The combination of email and telephone outreach effectively engaged the target audience. This resulted in:
Conclusion:
At Bee Connected, we understand the importance of working within budget constraints. We strategically select the most effective channels to deliver both quick wins and sustainable growth. With our years of experience, we can recommend the best marketing approach to help you achieve your business goals and reach the right audience.
Bee Connected Marketing partners with a medium-sized temperature control company who are looking to accelerate their growth across the sales, hire, and service division.
Objectives:
Increase brand awareness, generate high-quality leads, and support the UK-wide sales team in converting leads into sales
Challenges:
The client, a medium-sized business specializing in temperature control solutions, faced challenges in raising brand awareness and generating a consistent stream of quality leads to support their sales team. With a highly technical product range, they needed a marketing strategy that could effectively communicate their value proposition to potential customers while priming prospects for deeper engagement with the sales team.
Approach:
Bee Connected Marketing implemented a comprehensive, multi-channel strategy to address the client's needs. Our approach included:
Results:
Our strategy has consistently delivered impressive results for the client. Over the past three years, Bee Connected Marketing has achieved a significant increase in ROI, averaging a 5x return on investment year-on-year. We successfully boosted the client's market share by converting prospects from competitors and revitalized engagement with leads who were already familiar with the client.
The partnership has led to a steady stream of qualified leads for the client’s sales team, helping them to focus their efforts on prospects who are more likely to convert. This targeted approach has been crucial in supporting the client’s long-term growth and market positioning.
Challenges and Solutions:
One of the unique challenges in this project was the technical nature of the client’s solutions. To ensure that prospects received the correct technical information, our team focused on qualifying leads thoroughly. We asked key questions to extract critical details from prospects, which enabled the sales team to prepare adequately for their engagement. By taking detailed notes and sharing these insights with the sales team, we supported a smoother conversion process.
Conclusion:
Through a coordinated marketing approach that combines LinkedIn engagement, telemarketing, email broadcasting, and bespoke database creation, Bee Connected Marketing has helped the client achieve consistent growth in both brand awareness and B2B lead generation. Our efforts have resulted in a long-term partnership, providing ongoing support to the client’s sales team and positioning them as a leader in the temperature control industry.
Bee Connected Marketing recently partnered with a fast-growing LinkedIn service provider specializing in supporting software companies. Despite being relatively new, the client was rapidly expanding and needed strategic assistance to enhance their outreach and operational processes.
Objectives:
The client sought our expertise to deliver personalized telephone outreach to prospects identified through LinkedIn, aiming to maximize ROI for their clients. Additionally, they required operational support to manage workload during a crucial hiring phase, ensuring seamless business continuity.
Challenges:
Working as a white-label service meant we had to adapt to entirely new systems while maintaining confidentiality. The highly technical nature of the solutions also demanded a deep understanding of the software involved.
Solutions:
Bee Connected Marketing invested time outside of standard hours to learn the intricacies of the client’s software. We ensured that the right people were connected to the most suitable activities and offered flexible support to address the company’s needs at every growth stage.
Results:
Our efforts led to a significant reduction in the client's backlog of client onboarding activities, and we demonstrated the value of a multi-channel approach to outreach. This comprehensive support allowed the client to focus on scaling their business without compromising on service quality.
By providing tailored solutions and agile support, Bee Connected Marketing reinforced its reputation as a versatile partner capable of filling gaps and delivering results in a rapidly evolving market.
Client Overview:
Bee Connected Marketing partnered with a premium serviced office provider operating multiple locations across the south of England. Their goal was to grow their business by reaching more local companies in need of high-quality office space.
Challenges:
The client's operational staff were entirely focused on delivering exceptional service to their current clients, leaving little time for the high-volume outreach necessary to attract new businesses. They needed a solution to identify and engage potential clients in their target areas effectively.
Our Approach:
Bee Connected Marketing took a multi-step approach to address the client's challenges. We started by enhancing their existing database of past enquiries, ensuring it was up-to-date and relevant. Next, we built a new database of targeted businesses that matched the ideal client profile.
To initiate contact, we created engaging email sequences and assigned a skilled team to execute a strategic outreach process. We expanded our efforts by integrating LinkedIn engagement, both directly and through the client’s LinkedIn business page, while also retargeting website visitors to maximize conversion opportunities.
Results and Impact:
Our data enrichment process immediately improved outreach efficiency by eliminating irrelevant or outdated contacts. Within the first three months, our efforts led to regular bookings for office viewings, converting these opportunities into new clients. Over the course of one year, the client achieved a return on investment of 3-4x in new monthly revenue, demonstrating the value of coordinated marketing and B2B appointment setting.
Timeline:
Significant results were seen within three months, and despite facing some challenges in the summer of 2024, we adapted our strategy to maintain consistent growth and deliver optimal revenue outcomes.
Key Achievements:
Bee Connected Marketing's ability to deliver measurable results through targeted marketing strategies and data-driven decision-making has proven to be a key factor in the client's sustained growth and success in the competitive serviced office market.
Bee Connected Marketing partnered with a training provider in the renewable energy sector provider operating across the south of England.
Objective: To engage new learners for government-funded courses prior to deadlines as to ensure the client was able to claim the government grant.
Overview:
Bee Connected Marketing partnered with a training provider specializing in renewable energy to boost enrolment in their government-funded courses. Faced with tight deadlines and strict requirements set by the government, the client lacked the internal resources to effectively identify and convert suitable candidates.
Challenges:
The main obstacles were time constraints and the need for targeted marketing efforts to attract qualified learners. Without enough internal capacity to manage this, the client needed a comprehensive strategy to reach and engage prospective students efficiently.
Solutions Provided:
Bee Connected Marketing implemented a multi-channel approach, using email broadcasting to build brand awareness and telemarketing to engage directly with potential candidates. To streamline the process, we created a detailed form for learners to complete before their information was passed to the client, ensuring that only those who met legal requirements and demonstrated a high level of interest were considered. Our team also managed all follow-ups, making sure nothing fell through the cracks.
Results:
Our approach led to the successful enrolment of 11 new learners in the first course we marketed, delivering a positive return on investment (ROI) for the client. The strategies and processes we developed not only supported immediate needs but also laid the groundwork for more efficient marketing activities in the future, significantly reducing the client's operational workload.
Conclusion:
This case study highlights Bee Connected Marketing’s ability to deliver tailored marketing solutions that drive measurable results, even under challenging conditions. Our expertise in telemarketing and email broadcasting helped the client overcome their resource limitations and achieve their goals with a streamlined, effective strategy.