Explore our Marketing Campaign Case Studies Below

The Bee Connected Marketing team partnered with an experienced IT support and Telecoms provider, based in Cambridge. The client enjoyed excellent client retention and was keen to build new relationships with local companies. 

Objectives

Our primary goals were to:

• Increase brand awareness in the local area
• Follow up on website visitors to understand their needs an present ideal solution
• Book sales-ready appointments for the Director to sit and convert into new business

Approach

The approach was broken down into three key areas:

• Email marketing to those within a 10, 20, and 50 mile radius (copies amended based on distance)
• Calling activity to those emailed in follow up to ascertain renewal dates and a desire to review the current setup
• Tracking web visitors who did not enquire directly to either add into the future pipeline or book a sales-ready meeting

Results

• Taking a consultative approach, we were able to set our client apart from their competitors which resulted in high quality meetings being booked with people who were genuinely interested in reviewing and changing their current setup
• Reaching out to web visitors who had not enquired directly resulted in a 20% ROI increase on digital advertising spend
• Across the partnership, 40% of meetings turned into new customers for our client

Conclusion

In a saturated market like IT and Telecoms, it’s essential to complete outbound outreach, and it must be done in a consultative manner to generate the right quality of appointment – nobody wants to waste their time! We’re able to build a genuine foundation for a new relationship by understanding the full scope of solutions available, exploring those with prospects, and converting them to appointment at the right stage to maximise conversion. 

Overview

Prospecting for new business can be time-consuming and resource-intensive, especially when identifying key triggers such as utility energy usage, renewal dates, recruitment needs, and software usage, to name a few. Our expert lead generation service takes the legwork out of this process, allowing businesses to focus their efforts on high-value opportunities.

The Challenge

Many businesses struggle to pinpoint the right prospects at the right time. Identifying when a company requires a service—whether it’s ensuring they meet minimum usage requirements, recruiting in specific departments, or using specific software—requires extensive research and ongoing monitoring. Without a structured approach, sales teams can waste valuable time on unqualified leads.

Our Approach

We combine superior base data with expert telemarketing to uncover high-quality opportunities. Each project is tailored to our clients' specific needs, ensuring that we identify the most relevant prospects based on pre-agreed qualification criteria. Our process includes:

• In-depth data analysis to ensure accuracy and relevance.
• Strategic telemarketing outreach to engage decision-makers.
• Customised qualification criteria based on industry-specific requirements.
• Real-time lead insights to allow sales teams to act quickly.

With an average of 20 calls per hour, we efficiently generate valuable insights that help our clients nurture and convert prospects into customers.

The Results

While results vary based on each client’s objectives, our structured and strategic approach consistently delivers:

• A pipeline of highly qualified leads.
• A significant reduction in the time sales teams spend on prospecting.
• Greater visibility into key industry triggers, such as contract renewal dates and recruitment needs.

Why Work With Us?

Our vast experience across multiple industries—including recruitment, energy providers, insurance providers, IT support companies, and telecoms providers—ensures that our clients receive a tailored approach to lead generation. By identifying the right opportunities at the right time, we help businesses maximise efficiency and drive revenue growth.

The Bee Connected Marketing team partnered with a plastic injection moulding company to deliver new quoting opportunities and establish relationships with larger customers in the desired industries.

Objectives:
Our primary goals were to:

• Increase brand awareness among larger businesses.
• Generate immediate quote opportunities, leading to both short-term and long-term ROI.

Approach:
Operating within a strict budget, we utilized two highly effective channels for this target audience—email and telephone—allowing for targeted marketing.

Email Campaigns:
We tailored our email communications to different business sizes:

• For smaller businesses, we offered a comparison quote on recent projects or       requested the chance to quote on upcoming ones. This approach achieved a       strong response rate and quickly generated returns.
• For larger businesses, we focused on introducing the client's company and       requesting meetings. This led to valuable conversations, many of which met our qualifying criteria and resulted in scheduled meetings.

Telephone Outreach:
Targeting shopfitters, OEMs, and similar businesses, telephone outreach proved essential in establishing one-on-one connections with key contacts. This approach allowed us to engage directly and build stronger relationships.

Results:
The combination of email and telephone outreach effectively engaged the target audience. This resulted in:

• Immediate ROI for the client.
• New partnerships with ongoing business opportunities.
• Recurring revenue streams, solidifying long-term success.

Conclusion:
At Bee Connected, we understand the importance of working within budget constraints. We strategically select the most effective channels to deliver both quick wins and sustainable growth. With our years of experience, we can recommend the best marketing approach to help you achieve your business goals and reach the right audience.

Bee Connected Marketing partners with a medium-sized temperature control company who are looking to accelerate their growth across the sales, hire, and service division.

Objectives: 

Increase brand awareness, generate high-quality leads, and support the UK-wide sales team in converting leads into sales

Challenges:

The client, a medium-sized business specializing in temperature control solutions, faced challenges in raising brand awareness and generating a consistent stream of quality leads to support their sales team. With a highly technical product range, they needed a marketing strategy that could effectively communicate their value proposition to potential customers while priming prospects for deeper engagement with the sales team.

Approach:

Bee Connected Marketing implemented a comprehensive, multi-channel strategy to address the client's needs. Our approach included:

1. LinkedIn Engagement: We utilized LinkedIn for both brand-building and outbound outreach. Regular posts were crafted to showcase the client's expertise in temperature control, while direct messaging was employed to foster engagement and initiate conversations with potential leads.
2. Telemarketing: A targeted telemarketing campaign was launched, reaching out to both large and small companies within relevant industries. This personalized outreach aimed to connect with key decision-makers and uncover potential sales opportunities.
3. Email Broadcasting: To maximize outreach, we developed a series of email campaigns tailored to the client’s audience. These emails were designed to capture interest, re-engage dormant prospects, and nurture them into warmer leads.
4. Bespoke Database Creation: We built a custom database specifically designed for efficient B2B lead generation. This database enabled us to segment prospects more accurately and ensure that our outreach efforts were directed toward the most promising leads.

Results:

Our strategy has consistently delivered impressive results for the client. Over the past three years, Bee Connected Marketing has achieved a significant increase in ROI, averaging a 5x return on investment year-on-year. We successfully boosted the client's market share by converting prospects from competitors and revitalized engagement with leads who were already familiar with the client.

The partnership has led to a steady stream of qualified leads for the client’s sales team, helping them to focus their efforts on prospects who are more likely to convert. This targeted approach has been crucial in supporting the client’s long-term growth and market positioning.

Challenges and Solutions:

One of the unique challenges in this project was the technical nature of the client’s solutions. To ensure that prospects received the correct technical information, our team focused on qualifying leads thoroughly. We asked key questions to extract critical details from prospects, which enabled the sales team to prepare adequately for their engagement. By taking detailed notes and sharing these insights with the sales team, we supported a smoother conversion process.

Conclusion:

Through a coordinated marketing approach that combines LinkedIn engagement, telemarketing, email broadcasting, and bespoke database creation, Bee Connected Marketing has helped the client achieve consistent growth in both brand awareness and B2B lead generation. Our efforts have resulted in a long-term partnership, providing ongoing support to the client’s sales team and positioning them as a leader in the temperature control industry.

Bee Connected Marketing partnered with a fast-growing LinkedIn service provider specializing in supporting software companies. Despite being relatively new, the client was rapidly expanding and needed strategic assistance to enhance their outreach and operational processes.

Objectives:
The client sought our expertise to deliver personalized telephone outreach to prospects identified through LinkedIn, aiming to maximize ROI for their clients. Additionally, they required operational support to manage workload during a crucial hiring phase, ensuring seamless business continuity.

Challenges:
Working as a white-label service meant we had to adapt to entirely new systems while maintaining confidentiality. The highly technical nature of the solutions also demanded a deep understanding of the software involved.

Solutions:
Bee Connected Marketing invested time outside of standard hours to learn the intricacies of the client’s software. We ensured that the right people were connected to the most suitable activities and offered flexible support to address the company’s needs at every growth stage.

Results:
Our efforts led to a significant reduction in the client's backlog of client onboarding activities, and we demonstrated the value of a multi-channel approach to outreach. This comprehensive support allowed the client to focus on scaling their business without compromising on service quality.

By providing tailored solutions and agile support, Bee Connected Marketing reinforced its reputation as a versatile partner capable of filling gaps and delivering results in a rapidly evolving market.

Client Overview: 

Bee Connected Marketing partnered with a premium serviced office provider operating multiple locations across the south of England. Their goal was to grow their business by reaching more local companies in need of high-quality office space.

Challenges: 

The client's operational staff were entirely focused on delivering exceptional service to their current clients, leaving little time for the high-volume outreach necessary to attract new businesses. They needed a solution to identify and engage potential clients in their target areas effectively.

Our Approach: 

Bee Connected Marketing took a multi-step approach to address the client's challenges. We started by enhancing their existing database of past enquiries, ensuring it was up-to-date and relevant. Next, we built a new database of targeted businesses that matched the ideal client profile.

To initiate contact, we created engaging email sequences and assigned a skilled team to execute a strategic outreach process. We expanded our efforts by integrating LinkedIn engagement, both directly and through the client’s LinkedIn business page, while also retargeting website visitors to maximize conversion opportunities.

Results and Impact: 

Our data enrichment process immediately improved outreach efficiency by eliminating irrelevant or outdated contacts. Within the first three months, our efforts led to regular bookings for office viewings, converting these opportunities into new clients. Over the course of one year, the client achieved a return on investment of 3-4x in new monthly revenue, demonstrating the value of coordinated marketing and B2B appointment setting.

Timeline: 

Significant results were seen within three months, and despite facing some challenges in the summer of 2024, we adapted our strategy to maintain consistent growth and deliver optimal revenue outcomes.

Key Achievements:

• Enhanced client database with accurate and relevant data.
• Increased lead engagement through strategic email and LinkedIn outreach.
• Generated a consistent 3-4x ROI in new monthly revenue.

Bee Connected Marketing's ability to deliver measurable results through targeted marketing strategies and data-driven decision-making has proven to be a key factor in the client's sustained growth and success in the competitive serviced office market.

Bee Connected Marketing partnered with a training provider in the renewable energy sector provider operating across the south of England.

Objective: To engage new learners for government-funded courses prior to deadlines as to ensure the client was able to claim the government grant.

Overview:

Bee Connected Marketing partnered with a training provider specializing in renewable energy to boost enrolment in their government-funded courses. Faced with tight deadlines and strict requirements set by the government, the client lacked the internal resources to effectively identify and convert suitable candidates.

Challenges:

The main obstacles were time constraints and the need for targeted marketing efforts to attract qualified learners. Without enough internal capacity to manage this, the client needed a comprehensive strategy to reach and engage prospective students efficiently.

Solutions Provided:

Bee Connected Marketing implemented a multi-channel approach, using email broadcasting to build brand awareness and telemarketing to engage directly with potential candidates. To streamline the process, we created a detailed form for learners to complete before their information was passed to the client, ensuring that only those who met legal requirements and demonstrated a high level of interest were considered. Our team also managed all follow-ups, making sure nothing fell through the cracks.

Results:

Our approach led to the successful enrolment of 11 new learners in the first course we marketed, delivering a positive return on investment (ROI) for the client. The strategies and processes we developed not only supported immediate needs but also laid the groundwork for more efficient marketing activities in the future, significantly reducing the client's operational workload.

Conclusion: 

This case study highlights Bee Connected Marketing’s ability to deliver tailored marketing solutions that drive measurable results, even under challenging conditions. Our expertise in telemarketing and email broadcasting helped the client overcome their resource limitations and achieve their goals with a streamlined, effective strategy.