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Working with an established temperature control provider, we built a dedicated team of three new business experts to identify relevant decision makers, nurture them, and pass over to the technical sales team at the right time. In addition to the original calling activity requested, LinkedIn was utilised to maximise touchpoints with all relevant contacts, and a series of regular email campaigns kept this client at the front of their prospects' minds. As the project grew, we became responsible for converting the tracked web visitors into new business opportunities.
Our incredible expertise in marketing across a variety of sectors allows us be on hand to support conversions at very short notice. Working closely with an inbound marketing agency, we provide access to additional data, email broadcasting, and telemarketing to boost campaign success. These projects can be a few weeks or longer term - whatever is required to support the agency and the end client. We can act as a white-labelled supplier or as a known partner - whichever you need.
Working with a well established IT Support company, we were engaged to follow up with their tracked website visitors on a daily basis. This helped to ensure the relevant resource was dedicated to converting website traffic into real opportunities without having to redirect internal resource away from client delivery. Ad-hoc projects included new data licensing and email broadcasting.
Working with a well established, premium serviced office provider, we engaged initially in a data project to enhance previously collected leads to maximise engagement potential. This involved multiple sources of data of varying quality - our approach allowed us to homogenize the data into a more user friendly format, and this enables multi-channel prospecting and increased engagement. Additionally, an ICP (Ideal Customer Profile) database was built for ongoing marketing efforts. Following on from this, the outreach strategy commenced - LinkedIn, Email Marketing, and Telemarketing to engage prospects and convert them into a sales ready appointment.
To create and deliver effective marketing strategies, it takes time. A number of our clients have incredible in-house marketing teams, but they are stretched for time. Support has included anything from researching a list of businesses to ensure their suitability prior to direct engagement, through to generating ad-hoc copy, data analysis to support new campaigns, and more. We work with you to make life easier - reducing the to-do list whilst maximising results.
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